Across the nation, businesses are closing at a record pace as entire industries remain closed to contain COVID-19. Some companies have pivoted rapidly to manufacturing goods or providing services specifically related to the crisis, including several distilleries that have shifted from alcohol production to manufacturing hand sanitizer. 

But closing (either temporarily or permanently) or shifting toward a more relevant product line isn’t the only way businesses are changing direction. Brist Manufacturing—an apparel manufacturer in Bellingham, Washington, whose clients include the Seattle Mariners and Lyft—have become community cheerleaders. 

Read more >>